NEED SODIUM CASEINATE?

[alt text]

A blue to black ombre panel with large diagonal text asks if the reader needs Sodium Caseinate, and directs them to call Erie. The text also describes typical applications of the product.

[transcription]

**Give Erie a call . . .
**Fresh Curd Sodium Caseinates

Code 400
Code 600
Code 800

Highly nutritious protein
Excellent PER value
Low flavor profile

Typical Applications:

Dietary Supplements
Drinks
Cheese Products
Whipped Toppings
Coffee Whiteners
Cereals
Frozen Desserts
Meal Bars
Bakery Products
Pharmaceutical Products
Pet Foods

. . . You name it!

Erie would appreciate the opportunity to be of further service to you.

Call or write:

ERIE CASEIN COMPANY, Inc.

Erie, Illinois 61250

[additional notes] - Violet Webber

This is a smaller ad than the others I’ve looked at, because it seems to take up maybe one third of a page total.

Rather than relying on images, the ad is very basic. The bold question "Need Sodium Caseinate?" targets the specialized audience who is familiar with the product.

The text describes applications with a brief mention of functionality. The application list is vast, emphasizing versatility and sodium caseinate's place as a multifunctional protein. 

The ad utilizes efficiency and a straightforward approach rather tan branding or storytelling.