THE UNIVERSAL APPEAL…………. 

[alt-text]

Yellow image. Two yellow roses are in the foreground. A blonde, white woman with voluminous, curled hair sits off-center in the background. She is wearing a frilly yellow dress, and is cast in a hazy light. She is holding a rose and smelling it with a smile on her face. 

[transcription] 

# THE UNIVERSAL APPEAL…………. 

Fragrance is a mood – an atmosphere - a suggestive creation to enhance the appeal of your end product. Let UFC give your products the chance to be a Universal success

For fragrance…. It's Universal

We're Universal

Universal Flavors-Fragrance Division

Universal Flavor Corporation, 5650 W. Raymond St. Indianapolis, Indiana 46241

Somerset, NJ. -Irvine Calif -Vermlion, Chio-St. Louis. Mo.-Conada (Toronto, Mantreal)

Mexico-United Kingdom-France-Philippines

With representatives around the world. Cable: UNFLAVOR. Telek 27356 (UNFLAVOR IND)

[additional notes] 

Cosmetic products advertisements are often extremely gendered and contain elements of race, purity, and submission. There is a hazy look over the advertisement, softening the image. The woman is white and meets standards of being “well-groomed.” She is looking away and smiling softly. 

(Anna Guan)