Soap Fragrance
[alt-text]
White man and woman in a bathtub setting. They are both laughing or playful. The woman is the foamy bathtub and has her head back and leg up. The man is washing her foot leg with a bath scrub. They are both undressed, with shiny skin and dry hair.
[transcription]
To know a woman is to know the fragrance she wants in a soap. And Naarden knows fragrance best. A bath soap to use as he wants to. When she wants to. A bath soap with the subtle fragrance of deep, woodsy fern or lofty lavender. Isn't that what fragrance is all about?
[additional notes]
This advertisement reflects whiteness, nakedness, and patterns of where hair should be on the body. It sells aesthetic values and ideas of heteronormative romance.
(Anna Guan)
- Ad Title
- Soap Fragrance
- Creator
- Narrden International
- Date
- 1977-07
- Type
- trade ad
- Periodical
- Drug and Cosmetics Industry
- Volume
- 121
- Issue
- 7
- Page(s)
- 53

