Perhaps our name's not familiar, but you know our fragrances.
[alt-text]
Beige background with cursive white script. Various perfume and cosmetics formulations sit together; they are red, pink, beige, orange colors.
[transcription]
# Perhaps our name’s not familiar, but you know our fragrances.
## We supply fragrances for some of the top brands of cosmetics and toiletries.
Our name may not be a familiar one. But that’s not our job. Our job is to help make your name famous, by providing just the right fragrance to make your products sell.
Our talented perfumers are not only technically skillful, they’re versatile and imaginative… sensitive to trends in interest and fashion.
That’s why we supply the fragrance for some of the best cosmetics and toiletries companies for their perfumes, colognes, lipsticks, hand lotions, shaving creams, moisturizers, tales, soaps and shampoos.
Call us. We believe you’ll like what you hear, see and smell and you’ll remember our fragrances and our name.
Crompton & Knowles Corporation
Flavor and Fragrance Division
17-01 NEvins Rd., Fair Lawn, NJ 07410 (201) 791-7100. Offices and agents throughout the world.
[additional notes]
I was drawn to how this company advertised their obscurity, or subversive importance in products. This is similar to how other companies work across many brands to address similar issues across industries.
(Anna Guan)
- Ad Title
- Perhaps our name's not familiar, but you know our fragrances.
- Creator
- Crompton & Knowles Corporation
- Date
- July 1977
- Type
- trade ad
- Periodical
- Drug and Cosmetics Industry
- Volume
- 121
- Issue
- 7
- Page(s)
- 35

