A revolution is brewing in this quiet Texas town.

[Alt Text] 

Rustic general store featuring four men of different professions and a boy gather around a small wooden barrel being used as a table, playing a board game.

[Transcription] 

A revolution is brewing in this quiet Texas town.

In a little town along the Texas coast,
Celanese is constructing a plant that will
revolutionize the world’s fatty acids market.
Beginning in January 1980, we’ll bring
on stream 40 million pounds of totally syn-
thetic and highly linear heptanoic and
pelargonic acids in Bay City, Texas.

Think of it. A domestic source of these
products that will free you of the problems
that plague the current fatty acids market
—weather, commodity shortages, and
overseas transportation.

Since Celanese is backed by depend-
able sources of hydrocarbon feedstocks,
you’ll have a reliable supplier of these
fatty acids.

And because we have no internal
requirement for the acids, all 40 million
pounds will be available for your use.

Become a part of our revolution now,
and call Norm Baker at 201-273-6600.
He’ll send you product information and
free samples.

1980 will begin an exciting new dec-
ade. Not only will it change this quiet little
town, but it will revolutionize the way you
do business.

CELANESE CHEMICAL
COMPANY, INC.

Celanese…there’s no substitute for commitment.

[Additional Notes] 

Industrial Expansion as “Revolution”

• elevate industrial development

• suggest inevitability and progress

Contrasting visual appeal

• rustic nostallgia scene vs narrative of industrial modernity 

• image shows a traditional town story of men socializing in a relaxed atmosphere, contrasting the assumptions of industrialization 

• implying industrialization can still be achieved in a familiar, nostalgic setting