BASF Wyandotte Surfactants: Ag Chemicals Actively Effective, Environmentally Safe
[Alt Text]
Picture of a helicopter spraying chemicals over a large agricultural field on a green background.
[Transcription]
BASF Wyandotte Surfactants: Ag Chemicals
Actively Effective, Environmentally Safe
Flowable pesticides formulated with Pluraflo® Surfactants offer excellent storage stability and resistance to separation during freeze-thaw cycles, good compatibility with other pesticides, and low phytotoxicity to most crops.
Pluronic® Polyols and Plurafac® Surfactants have a very low order of toxicity and are ideal spray adjuvants and compatibility agents.
Pluronic Polyols and Pluraflo and Plurafac Surfactants are EPA authorized. Once you use them, you will endorse them, enthusiastically. Contact us.
BASF Wyandotte Corporation
Industrial Chemicals Group
Wyandotte, Michigan 48192
[Additional Notes]
Main narrative of “chemicals are safe, reliable, necessary, and effective.”
reinforced with green background
“environmentally” - broad term with no definition, can be misleading
“EPA authorized” gives ad convincing credentials
Large-scale pesticide dispersal,
with the text reassuring minimal harm…
- Ad Title
- BASF Wyandotte Surfactants: Ag Chemicals Actively Effective, Environmentally Safe
- Creator
- BASF Wyandotte Corporation
- Date
- 1979-10-24
- Type
- trade ad
- Periodical
- Chemical Week
- Volume
- 125
- Issue
- 4
- Page(s)
- 57
