Celanese suggests a no-fat, no-beans diet.

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Theatrical image shows a chef and a formally dressed waiter presenting a silver serving tray with  two labeled bottles of chemicals surrounded by garnish.

[Transcription] 

Celanese suggests a no-fat, no-beans diet.

Soon, we’ll be serving you with a new menu of totally synthetic fatty acids. It will keep your business healthy and growing in spite of slumps in the production of tallow, tall oil and castor beans.

You can start your diet early next year when our new plant in Bay City, Texas goes on stream to produce highly linear, totally synthetic heptanoic and pelargonic acids.

In addition, our entire forty-million-pound output will be available for your consumption. And because Celanese is backed by dependable sources of hydrocarbon feedstocks, you’ll have a reliable domestic supplier of these acids. That means less money spent on inventory and no more waiting for late overseas shipments.

Find out more about our new diet of totally synthetic heptanoic and pelargonic acids by giving Norm Baker a call at 201-273-6600. He’s our fatty acids specialist and he’ll send you product information and samples.

With the Celanese menu of synthetic fatty acids, we can help you forget those lean times in the commodities market. And that’s not hard to swallow.

Celanese Chemical Company, Inc.

Celanese… there’s no substitute for commitment.

[Additional Notes] 

• Mimics fine dining language (“menu,” “serving you”) to make industrial chemicals feel appetizing 

• Explicitly celebrates moving away from natural fat sources (tallow, beans) to petrochemical inputs.

• Centers around reliability/consistency and independence from global crop fluctuations