KOHNSTAMM TO THE RESCUE

[Alt Text] 

Black-and-white illustration of a person lying on train tracks with a train approaching. Title text written in bold red covering the lying person. 

[Transcription] 

KOHNSTAMM TO THE RESCUE

WHEN COLOR OR FLAVOR DIFFICULTIES ARE THE VILLAIN, H. KOHNSTAMM IS THE HERO. WE HAVE WORKED OUT HAPPY ENDINGS TO THIS STORY FOR OVER 100 YEARS. 

H. KOHNSTAMM & CO., INC.

First producers of certified colors.

161 Avenue of the Americas, New York 13
11–13 E. Illinois St., Chicago 11
2632 E. 54 St., Huntington Park, Calif.

[Additional Notes] 

Applies a story-telling framework

• Villian: “color and flavor difficulties” 

• Kohmstamm: the hero

• Victim: the product 

  Using a rather morbid analogy to suggest that happy endings result from using their product

Assumes producers WILL encounter problems during industrialization 

• they have the necessary fixes and have been established as so for 100 years.