Nature can affordlittle inconsistencies. You can’t.

[Alt Text] 

A square carton of mostly white eggs and a few brown eggs of different sizes against a white background. 

[Transcription] 

Nature can afford
little inconsistencies.

You can’t.

When one egg differs from the next, you can’t blame the hen. But when your product differs from ship ment to shipment, that’s another story.

One way to guarantee uniform quality is to select ingredients that perform consistently. When it comes to stabilizers and emulsifiers, that means
Germantown.

For certain key raw materials, we reject one out of every five samples submitted to us...and we test every finished product to be certain that it will perform the way you expect it to, every time.

There’s a Germantown ingredient that’s right for your products. For details, contact your Germantown Technical Representative; or call: (215) 544-8400.

We’re working to make your products work.

Germantown Manufacturing Company
505 PARKWAY, BROOMALL, PA. 19008 • (215) KI 4-8400
Warehouse stocks in major U.S. cities. Manufacturing plants in Mexico, Canada and Australia.

[Additionl Notes] 

Core message: Industrial food requires perfect consistency, our product can provide you with that.

• set up argument with a comparison between the industry and nature 

• emphasize rredictability over biological diversity

Varying egg phenotypes symbolize biological diversity

• natural variation –> unpredictable 

• nature is imperfect but that is ultimtaley intolerable

• quality is defined by consistency 

• negative connotation to “inconsistency”