SMOKAROMA LIQUID SMOKE 

[Alt Text] 

Title written with fainted red bubble-font letters, rest of the page filled with bolded text and features a fainted red can of liquid smoke. 

[Transcription] 

SMOKAROMA LIQUID SMOKE 

is cheaper, safer,

faster, simpler, 

clesrner, and more uniform than sawdust smoking. 

And it is non-polluting. 

Any questions? 

CALL TOLL-FREE 800-647-9314

Flavorite Laborabories, Inc. 

P.O. Box 1315, Memphis, Tennessee 38101

Conventional and custom-blended seasonings, ingredients and cpices. 

Warehouses in Memphis, Chicsgo, Atlanta, Kansas City, Los Angeles, and Arlington, Texas. 

[Additional Notes] 

Extremely simplistic and straightforward

• minimal diagram and focuses on bolded words 

• suggests technicality with lack of need to embelish/advertise its products 

Cartoonistic font 

• appear less serious and more visually appealing 

Environmental implication 

• a rare ad highlighting the environmental impacts of the product

• appeal to the moral values of customers