If you are a large-scale user of Acidulants this message is of timely importance.

alt text:  flat shovel with specks or grains falling off and down the rest of the page.

transcription: 

If you are a large-scale user of Acidulants this message is of timely importance. 

The Offer! 

If you use a million pounds a year of Citric Acid… We’ll save you around $100,000 a year on acidulant costs with Fumaric Acid QD Cold Water Soluble. 

The Guarantee! 

• Economy will be achieved with no loss in water solubility. 

• Product is free flowing and non-hygoscopic resulting in excellent shelf stability with reduced packaging costs. 

• No problems with flavor, digestibility or after taste. 

• No additives such as dioctyl sulfosuccinate (DSS) or calcium carbonate. 

The Applications! 

• Dry powder mixes, wet beverage drinks such as fruit juices, protein fortified drinks, frozen concentrates, chilled frozen desserts such as popsicles and sherbets wines and alcohol-water products. 

additional notes: 

I think the image is creative because the advertisement focuses on the acid's solubility, composition, and effects. However it does not necessarily draw me in as a regular consumer, but since it is targeted to a specific audience, it makes sense (Chiara Benedetti)