Look to Stepan for creative pesticide emulsifiers
Alt Text:
A singular fly that takes up the entire left page and about halfway into the right page.
Transcription:
Look to Stepan for creative pesticide emulsifiers.
Pesticides play a vital role in feeding the hungry people of the world. At Stepan, new and improved emulsifiers for insecticides and herbicides are under continuous research and development. Marketed under the trade name “Toximul,” they are known throughout the world. For your pesticide, look to Stepan for emulsifiers that give outstanding performance in emulsion stability and compatibility over a wide range of use conditions.
Look to Stepan for more than agricultural emulsifiers.
We’ve also grown to meet your growing needs in:
Surfactants
Flavors and Fragrances
Polyurethane Foam Systems and Machinery
Polyester Resins
Gel Coats
Rubber and Plastic Additives
Phthalic Anhydride
Aroma Chemicals
Proteins
Additional Notes:
I can understand why they might use an image of a fly, but I feel like it is still extremely vague. As a viewer, it did draw me in and made me curious as to what the advertisement was trying to communicate (Chiara Benedetti).
- Ad Title
- Look to Stepan for creative pesticide emulsifiers
- Creator
- Stepan
- Date
- 1975-03
- Type
- trade ad
- Periodical
- Chemical Weekly
- Volume
- 116
- Issue
- 3
- Page(s)
- 8-9

