The leavening agent PY-RAN and its facts are in red, accompanied by information in bolded and unbolded black.
The greatest improvement in leavening agents in years…PY-RAN
FACT 1: What PY-RAN does for you…gives leavening stability never before possible.
FACT 2: Composition of PY-RAN…this compound is a new, coated, anhydrous monocalcium phosphate leavening agent just put on the market by Monsanto.
FACT 3: How coating helps…each granule of PY-RAN has moisture-absorbent covering which protects it against premature reaction during storage.
FACT 4: Stability’s effect on shelf life…aging tests conclusively prove PY-RAN’s superior stability increases the life of prepared mixes and self-rising flour.
FACT 6: Other PY-RAN advantages…slow, controlled release of gas, as produced by PY-RAN, gives excellent texture and volume, plus good crust and crumb color. Tunneling is virtually eliminated.
FACT 7: Blending…PY-RAN will blend perfectly with other leavening phosphates such as Monsanto SAPP and HT phosphates. Monsanto’s completely equipped food laboratory will show you the best methods.
FACT 8: Information…to get accurate, authentic information on PY-AN or copy of new booklet, “MONSANTO PHOSPHATE LEAVENING AGENTS,” write to, “MONSANTO CHEMICAL COMPANY, Inorganic Chemicals Division, 1700 South Second Street, St. Louis 4, Missouri
PY-RAN; Reg. U.S. Pat. Off.
Other Members of Monsanto’s Leavening Family
MONSANTO SAPP-40
ideal for machine doughnut mixes
MONSANTO SAPP-28
a slow-action baking acid MONSANTO HT Phosphate…
MCP monohydrate: use it alone or with other mixes for results
MONSANTO CHEMICALS AND PLASTICS
SERVING INDUSTRY…WHICH SERVES MANKIND
Stability, longer shelf-life, and control of the production process are primarily conveyed in this ad, and are the key selling points of PY-RAN.
Although no images are used in this ad, this was likely intentional. In the place of images is detailed information about PY-RAN, likely used to persuade manufacturers that PY-RAN is the best choice if leavening agents are needed in products.
The words “FACT” and “PY-RAN” are likely in red in contrast to the rest of the text so they stand out. The word “FACT” also implies that the information that follows is indisputable; this might subconsciously help establish trust with the manufacturers reading the ad.
Christy Lam
