What Wax?

Yellow hexagons are arranged in the structure of honeycomb. The center of the ad is white (without the hexagons) and contains text.

What Wax?

Whatever wax you need. And your need is where Koster Keunen service starts. We analyze your need in terms of wax sources, refining, bleaching, grades. Then prescribe the wax that’s wanted. Write that down. Kostern Keunen. The Wax that’s Wanted.

And call us. (516) 589-0400.

OUR SECOND CENTURY OF SERVICE

KOSTER KEUNEN INC.

SAYVILLE, L. I., NEW YORK

Although not explicitly stated, the wax referred to in this ad is likely beeswax. The hexagons surrounding the text suggest this, as well as a 1985 ad from Koster Keunen Inc. that also refers to wax (specifically, beeswax). 

What makes this ad different from the 1985 one is that the qualities of wax aren’t discussed here. However, different types of wax are advertised as available, which gives manufacturers more to work with. This is likely the selling point.

Christy Lam