What you get out of your aerosol products depends on what you put in.

Different colors of aerosol cans are placed in various orientations. The aerosol cans have white text on them naming the various products that AEROTHENE can be used in.

What you get out of your aerosol products depends on what you put in.

The logical place to cut unit costs and increase profits is in your propellant vapor pressure depressant system. Just by reducing the amount of fluorocarbon in the system you’re now using, and substituting AEROTHENE* chlorinated solvents, you can make as much as a 40% to 50% difference in your propellant cost per can. AEROTHENE MM solvent will give you a high vapor pressure for a fast drying-rate for products like hair sprays and room deodorants. AEROTHENE TT solvent has a slower rate—perfect for household and industrial products. Or you can blend the two for any drying rate in between. Both have excellent solvency. And both are specially inhibited to give your cans corrosion-resistance on the shelf. Your Dow salesman will have our aerosol lab evaluate your present propellant formulation and show you the arithmetic of putting AEROTHENE in and getting more profits out. Call him.

DOW CHEMICAL U.S.A.

Inorganic Chemicals Department, Midland, Michigan 48640

This ad is very similar to another Dow Chemical ad about AEROTHENE in this 1973 journal. Not only are aerosol cans used in the image, but the emphasis on profit and solvency is also apparent here.

The text between the two ads includes much of the same content, but there are differences as well. What this ad reveals about the two AEROTHENE solvents is that they can also be combined to create a drying rate that’s between fast and slow. This would be desirable to manufacturers because they have a wider range to work with.

Christy Lam