Who could know more about oriental fragrances themes than our perfumers?

An image of a Japanese woman wearing a pink kimono and posing with a fan. The background is sky blue with pink flowers.

Who could know more about oriental fragrances themes than our perfumers?

The Japanese people have a long history in their appreciation of fragrance. As far back as 1,300 years ago, a deeply esoteric appreciation of fragrant odors existed among the Japanese. As an example, long ago the Japanese liked to wear kimono which had been exposed to the exquisite fragrance of burning incense, and this faint fragrance was enjoyed in quiet pleasure. This spirit of such enjoyment may be described as “Zenistic,” based on the Zen appreciation of beauty. In the midst of bewildering changes in modern civilization, this traditional sensitiveness seems to have become a much-needed and vital factor in our busy life.

TAKASAGO USA INC.

120 EAST 56TH STREET NEW YORK N.Y. 10022 U.S.A.

TEL: 212-758-8360          TELEX: 234620TAKS UR

TPC Takasago

PERFUMERY CO. LTD JAPAN

The theme of elegant beauty is apparent in the woman shown, who is donning a traditional kimono. The soft palette of the clothing and the ad’s background reflects simple but elegant beauty.

This ad seems to advocate for traditionality, or rather, a return to experiences that are not fast-paced like the modern world.

The flowers in the background are sakura flowers, well-known Japanese flowers. The presence of them everywhere in the background likely conveys that Takasago is capable of creating various oriental fragrances.

Christy Lam