A black and white image of 5 men and women in formal business attire holding food products in their hands and happily discussing products. In front of them are products used in beverages, meat packing, milling & baking, canning & preserving, frozen food, dairy, oil and fat products, dessert, and candy.
Members of the Food and Beverage Technical Service “team” shown here (l. to r.) are: Charles Feldberg, Dr. Rouben Kachikian, Joan Griffin, Everett Macdonough—Manager, John Geminder, Edward O’Neill.
PRODUCTS FOR THE FOOD INDUSTRY
1
BEVERAGE
Sodium Citrate
Sorbistat-K
(Potassium Sorbate),
Calcium Cyclamate,
Sodium Benzoate,
Citric Acid,
Tartaric Acid,
Caffeine,
Ascorbic Acid,
Erythorbic Acid,
(Isoascorbic Acid)
2
MEAT PACKAGING
Erythorbic Acid (Isoascorbic Acid), Sodium Erythorbate (Sodium Isoascorbate), Ascorbate, Citric Acid, Biostat-PA (Oxytetracycline), Sodium Citrate
3
MILLING AND BAKING
Bi-Cap (flour enrichment mixtures)
L-Lysine, Glucono-Delta-Lactone, Tartaric acid, Cream of Tartar, Citric Acid, Sorbistat (Sorbic Acid), Sorbistat-K (Potassium Sorbate), Sodium Benzoate, B Vitamins, Sol-U-Pak* *T.M.
4
CANNING & PRESERVING
Ascorbic Acid, Citric Acid, Sodium Citrate, Calcium Cyclamate, Sodium Benzoate, Tartaric Acid
Yours, from Pfizer…
HIGHEST QUALITY FOOD INGREDIENTS PLUS PFIZER TECHNICAL SERVICE
(an invaluable asset)
“Quality” and “Pfizer Products” have been synonymous for over 110 years. This reputation results, in no small way, from the contributions of Pfizer Technical Service. This “helping hand” to our customers is available at every stage of product development. It is working proof of the Pfizer belief that a chemical manufacturer’s responsibility extends beyond the point of making a sale.
For instance, baked goods manufacturers wanted a more controlled type of leavening action for the new “convenience” foods such as cake, general purpose, and specialty mixes. Pfizer developed Glucono-Delta-Lactone, a chemical leavening acid that imparts no unpleasant aftertaste, yet gives products excellent volume and fine even texture. In addition, G-D-L’s low level of acidity in storage insures longer shelf life.
When mold and yeast growth caused food freshness problems in cheese, wines, prepared salads, baked goods, etc., Pfizer Sorbistat-K and Sorbistat provided the means for ensuring that these products truly “stay fresher longer.”
In the nutritional area, Pfizer L-Lysine has made possible great strides in improving the protein quality of foods ranging from breads to breakfast cereals…without affecting the taste or texture of the product. This essential amino acid “activates” the protein present, thus improving total protein quality.
These are a few examples of how any Pfizer customer may benefit from our program of product assistance.
Why not put the Pfizer team to work for you?
Pfizer
5
FROZEN FOOD
Citric Acid,
Ascorbic Acid,
A-C-M
6
Dairy
Citric Acid, Sodium Citrate, Vitamin A, Sorbistat (Sorbic Acid), Sorbistat-K (Potassium Sorbate), Vitamin A Palmilets* Types M & W
*T.M.
7
OIL AND FAT PRODUCTS
Vitamin A & D, Beta Carotene, Citric Acid, Sodium Benzoate
8
DESSERT
Citric Acid, Sodium Citrate, Fumaric Acid, Ascorbic Acid, Calcium Cyclamate, Calcium Gluconate, Sorbistat (Sorbic Acid), Sorbistat-K (Potassium Sorbate)
9
CANDY
Citric Acid, Calcium Cyclamate, Ascorbic Acid, Tartaric Acid, Cream of Tartar, Sorbistat (Sorbic Acid)
Science for the world’s well-being
Chas, Pfizer & Co., Inc., Chemical Sales Div., 630 Flushing Ave., Bklyn. 6, N.Y. Branch Offices: Clifton, N.J.; Chicago, Ill.; San Francisco, Cal; Vernon, Cal.; Atlanta, Ga.; Dallas, Tex.; Montreal, Can.
Quality Ingredients for the Food Industry for Over a Century
Instead of advertising a specific product, the ad advertises Pfizer’s technical service instead. The ad is portraying this technical service as the key to success in a variety of products. This is not only reinforced in the text, but also by the various compounds listed in the food categories at the bottom of the ad. Although the sheer amount of information seems overwhelming, Pfizer likely wanted to emphasize to manufacturers that they can do it all and ensure nothing but high quality.
The way the woman and men in the Food and Beverage Technical Service are portrayed is likely intentional to establish trust; formal attire helps convey a sense of professionalism, while the smiles in their interactions with one another convey how easy it would be to work with them.
Christy Lam
