All the KCl you need... as pure as you need it

[alt text] dark image of four Mallinkrodt KCl semi trucks driving on a road with hills in the back

[transcription] 

#All the KCl you need… as pure as you need it. 

There was a time when high-purity KCl was hard to get. But not anymore.

Mallinckrodt has just completed a new potassium chloride plant that doubles our previous capacity. So, the wait is over, because the supply is here … NOW!

Equally important, this new plant means you can rely on the better-than-ever quality that Mallinckrodt has made a standard in USP and food-grade applications. In short, you don’t have to sacrifice quality to get the quantity you need. 

Mallinckrodt Potassium Chloride is manufactured under Good Manufacturing Practices to meet all applicable specificiations for USP and Food Chemicals Codex.

It is supplied in a variety of particle sizes tailored to meet your applicatIon requirements, and packaged in standard 250-lb drums. 

Write for complete details, data sheet and product samples of Mallinckrodt Potassium Chloride, or call Customer Service toll free: 

(800) 325-7155. In Missouri, call (314) 982-5241. 

[additional notes]

Something that stood out to me about this ad was the tagline “as pure as you need it”. Purity is a value that is pretty common in the advertisements that we have been looking at. This advertisement really emphasizes its products purity with the line “there was a time when high-purity KCl was hard to get. But not anymore”. This tells us that pure KCl is not easy to find which is what makes this company stand out.  The ad also highlights the large amount of supply that they can provide along with the quality of the product, so that “you don’t have to sacrifice quality to get the quanittiy you need”.