Does Your Sweetener Have Strings Attatched

[alt text] Drawing of scientist performing puppet show with different desserts like an ice cream cone, cookie, cupcake, and lolipop on the ends of the string.

[transcription]

#Does Your Sweetener Have Strings Attached

Sunette brand sweetener (acesulfame K) delivers taste, stability, and versatility without tying you up in knots. Acesulfame K is heat stable, so it doesn’t require special processing. It has no special labeling requirements. It’s pH stable over a broad range. And its calorie-free. As a solo sweetener. Acesulfame K is 200 times sweeter than sugar. And when blended with other sweetening ingredients, it improves your sweetness profile while substantially reducing sweetener usage and cost. Acesulfame K is your sweetener, your way, no strings attached. For more information or to obtain sample, call the Sunnette Information Center at 800-344-5807.

[additional notes]

What stood out to me from this advertisement was that is says that it is “200 times sweeter than sugar”. This shocked me because I feel like sugar itself is already really sweet so I can’t imagine something so much sweeter. This is being promoted because since it is so much sweeter producers can use less of it in there product making it cost effective. The advertisment also highlights that Acesulfame K is "calorie-free".