Just one teaspoon of our powder can prevent caking in 400 teaspoons of your powder.

[alt text] black and white picture of a spoon with a white powder in it and a small sign saying SYLOID silica. 

[transcription]

#Just one teaspoon of our powder can prevent caking in 400 teaspoons of your powder. 

It only takes a little SYLOID anti-caking silica to keep a lot of powder dry and free-flowing. It traps moisture in millions of internal pores while its finely-divided particles cling to your particles to prevent caking caused by compression and tackiness. SYLOID is accepted by the FDA and meets NF (USP) and FCC requirements. So whatever kind of powder you’re producing, add 0.25 to 1.0% of SYLOID silica to streamline production and boost shelf life. 

[additional notes] A major theme that is emphasized in this advertisement is that with their products companies can use less to get their desired results. Only “one teaspoon of our powder can prevent caking in 400 teaspoons of your powder”. By advertising this the company is telling their audience that using their product is cost effective and efficient. The ad also discuses that the product helps trap moisture allowing particles to flow freely preventing caking.