[Alt Text] A cartoon bumblebee and cartoon gingerbread person standing behind their boxes of product labeled “HONI-BAKE The Dry Honey Product that makes money for you” and “DRI-MOL and DE-MOL MOLASSES WITHOUT THE MESS.”
[Transcription]
#The Unique Ingredients
Attempted imitations of our products do not provide the unique flavor and formula performance inherent to genuine Honi-Bake and Dri-Mol products – all of which are made under patents owned by Food Technology, Inc., and are available only from Food Technology, Inc…. Ours are the original commercial dried-honey and dried-molasses products. They’re made using genuine, high-quality honey or molasses. They are key ingredients sold worldwide for superior food products – uniquely delicious, easy to use, always the same, convenient to store, Kosher certified and… economical. Their presence in your products and ingredient statements adds sales appeal.
HONI-BAKE is the original dry honey ingredient. Granulated, free-flowing. Light tan color. Used widely in breads, cookies, cakes, pies, snack, health and extruded foods, meat products, etc. – wherever the natural, delicious flavor of real honey is desired. Made also in flake form and other variations: Honi-Flake, Honi-Bake 705, etc. DRI-MOL is the original dry molasses ingredient with all the rich flavor and nutritional goodness of highest quality liquid molasses. Granulated, free-flowing. Imparts beautiful, dark color. High in iron, potassium and other nutrients. Used for variety and other breads, cookies, pies, health foods, mixes, cereals, sausages, etc. Made also in flake form (Dri-Mol Flake) and in a wide range of flavor and color intensities: Dri-Mol 604, De-Mol, Dar-Mol, etc. INQUIRIES INVITED. With our patented process, we can supply many other dried syrup products to meet your specifications – fructose corn syrup, sorghum, and date, raisin or other fruit syrups, etc. Laboratory and formulae assistance on product applications, technical bulletins and samples are available. Contact us now.
unique products of FOOD TECHNOLOGY, INC. Est. 1946
5903 NORTHWEST HIGHWAY, CHICAGO 60631 (312) 631-4545
MCMLXXX Food Technology, Inc., Chicago, IL
Notes: This advertisement highlights their products being “genuine” to naturally occurring honey and molasses. The company capitalizes on the preference for processed foods with the desired characteristics of natural foods, revealing proximity to nature as a value within the food industry.
