At H&R, good taste is our second nature

[Alt Text] Six images of food and beverage: lobster, candy, cheese, charcuterie, iced beverages, and ham.

[Transcription]

#At H&R, good taste is our second

##nature

Haarmann & Reimer is a major worldwide group dedicated to the creation and manufacture of innovative natural and artificial flavors for processed foods: meats, seafood, baked goods, dairy products, snacks, confections and beverages. H&R provides the necessary technical expertise in product development as well as the facilities to supply the complete spectrum of flavors. Let our success work for you. 

H&R, P.O. Box 175, Springfield, NJ 07081, (201_686-3132

#H&R

Harrmann & Reimer Corp.

Notes: H&R promotes their flavor agents as resembling natural flavors. They do this through the large text size of the word “nature” and by high-resolution images of food products. This marketing strategy reveals the value of natural flavors within the processed food industry. Similarly, the advertisement presents the flavor agents as feats of innovation and creation, exhibiting technological innovation and novelty as values within the food industry.