WHILE COLOR FADING IS DESIRABLE IN SOME THINGS… IN FOOD IT’S DISASTROUS.

[Alt Text] Color-saturated image of bright blue jeans with a multicolor background. The background contains clusters of powdered colors. 

[Transcription]

#WHILE COLOR FADING IS DESIRABLE IN SOME THINGS… IN FOOD IT’S DISASTROUS.

Color fade caused by oxidation of carotenoid pigments in food products doesn’t wear well with consumers. Color fade not only affects visual appeal, it can produce “off flavors.” That’s why Kalsec developed Durabrite Colors. Durabrite delivers resilient color and protects flavor with a patented stabilization system that is engineered in, not added on. It can make the color and taste appeal of your products last long after other colors fade. If you want natural, brilliant colors that stay that way, Kalsec has the perfect fit – Durabrite. To find out just how much longer Durabrite Colors wear, see the next page for more information and call 1-800-37-SPICE between 8:00 a.m. and 5:00 p.m. EST.

KALSEC

Our Quality Comes Naturally.

1 800 37 SPICE

1-800-377-7423

Notes: The advertisement conveys the message that food products should be brilliantly colored and maintain color preservation for an extended period of time. This emphasis highlights the value placed on appearance and color palette within the food industry, along with uniformity over time. Similarly, the text notes that the product is “natural” and does not interfere with product taste, demonstrating a desire for food additives to be “invisible” beyond their intended function and incorporated in a “natural” way.