KIKKOMAN LITE Soy Sauce

[Alt Text] Sundae glass holding ice cream with chocolate syrup and fresh fruit toppings. The image is glistening as if a bright light is shining on it.  

[Transcription] 

Not long ago, an unidentified company made a huge improvement in chocolate syrup with a most unexpected ingredient, Kikkoman Lite Soy Sauce. With 40% less sodium, it muted excess sweetness. Revived the cocoa’s richness. Worked ways no other seasoning could. And was a real scoop on the competition. New products from Kikkoman provide many such unexpected solutions. For details, write: Kikkoman, Industrial Dept., P.O. Box 420784 San Francisco, CA 94142-0784 Or call: 1-800-944-0600.

[Notes] This advertisement specifically notes how soy sauce can be used in chocolate syrup, a novel and creative use of the product. Thus, this advertisement highlights innovation and novelty as themes within the food industry.