WE’VE GOT THE “CREAM” OF THE CROP.

[Alt Text] A variety of foods and beverages are laid out against a bright yellow background. The foods range from homey comfort foods to elegant desserts.

[Transcription]

##Kraft

##WE’VE GOT THE “CREAM” OF THE CROP.

Richmix. It’s the non-dairy creamer that's the perfect cream base for a whole “crop” of products. Cream sauces and cream soups. Whipped toppings and chocolate drink mixes. Cream liqueurs and cake mixes. And a whole lot more. Almost any place you used to use cream, now you can use Richmix non-dairy creamer. And if none of our formulations are just right for you, we’ll make one that is. When it comes to a cream base, a more reliable dairy or non-dairy ingredient than Richmix non-dairy creamer would be hard to find! Write for our brochure. And find out what our “cream” can do for your crop. Kraft, Inc., Industrial Foods Division, Box 398, Memphis, Tennessee 38101.

Notes: This advertisement presents a glimpse into the non-dairy dairy substitute industry, revealing dairy-free foods as a trend within the food industry.