You can favor your product with GOOD TASTE if you specify... Ungerer & Co.

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Black and white cartoon of a man posing next to his fruit stand, presumably at a farmers’ market. The man stands casually with a cigar in his mouth.

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## You can favor your product with GOOD TASTE if you specify… Ungerer & Co.

#UNGERER true fruit & imitation

CONCENTRATED LIQUID FLAVORS “FLAVOLOPE” SPRAY DRIED FLAVORS

Notes: The image conveys that Flavolope’s fruit flavors taste as authentic as fresh fruit. This emphasizes authenticity, nature resemblance, and freshness as values within the flavor industry. Additionally, the portrayal of the man is problematic, as it reinforces class and cultural biases that depict agricultural laborers as unsanitary or careless. It feels insensitive for the ad to include a worker in this context, since he is the one whose business would suffer if food manufacturers chose liquid flavors over raw produce.