Give us your chocolate base and we’ll give you clout.

[Alt Text] Middle-aged Caucasian businessman sitting in a limousine holding a newspaper. An ornate metal tray carrying expensive, elegant desserts sits in front of him. 

[Transcription] 

##Give us your chocolate base and we’ll give you clout.

#Chocolate… with the power of concentration

Looking for greater chocolate “impact?” Or a distinctive top note? Then you’re looking for Cocoa V, Universal’s intriguing new cocoa distillate. The rich, earthy, bittersweet flavor is the result of an exclusive percolation-distillation process. And it’s packed into a concentration that’s five times stronger than traditional intermediates. Ask your Universal representative about clout for your chocolate, or write: Universal Flavors, 5650 W. Raymond St., Indianapolis, IN 46241. 

Another Natural from Universal 

Universal Flavors

We help bring out the best in you.

Manufactured and marketed abroad by Universal Flavors. Indianapolis, IN Somerset, NJ Irvine, CA

Notes: This advertisement creatively highlights the potency of their chocolate concentrates by featuring a powerful-looking man alongside rich, classy desserts. Chocolate concentrates are presented as high-status, persuading companies to use them to link their products to power, status, and elegance.