## KEL-LITE is ideal for reduced fat-cakes, cookies, muffins and other baked goods.
Acting as a shortening replacement, KEL-LITE xanthan gum blends significantly reduce fat, cholesterol and calories. KEL-LITE improves the texture, flavor, mouthfeel and shelf life of baked goods made with these lower levels of fat and cholesterol. And low usage levels make KEL-LITE a cost effective as well as a quality choice. Introducing KEL-LITE. Increasing flavor while decreasing fat.
[additional notes]
The advertisement emphasizes the lucrativity of xanthan gums in low-fat applications in baked goods. Improvements of texture and mouthfeel are highlighted, showing the tensions between different low-fat applicators during the late 1900s who were competing for market share. The lists of the benefits serve to prove KEL-LITE systems as superior to others who offer low-fat applications.
