If it doesn't taste good, it doesn't matter how fat free it is.

[alt text] a colored image of a grocery store aisle with mayonnaise and ranch. there is a hand placing down a bottle of ranch on the shelf. 

[transcription]

# If it doesn’t taste good, it doesn’t matter how fat free it is. 

Most everyone likes the idea of foods that are low fat, but if they don’t deliver on taste, don’t expect them to deliver on sales. 

That’s why you should look into new Veri-Lo from Pfizer. Veri-Lo is exactly what you–and your market–have been hungry for. 

Here’s why:

• Veri-Lo is the one fat extender that’s big on taste. 

• It’s also big on texture, mouthfeel, opacity and sheen

• Getting people to buy something once isn’t the problem, it’s getting them to buy it again. 

So if you’ve been looking for repeat sales of your low fat foods, look to Veri-Lo. 

Before your competition does.

For more information on our system solutions for low fat foods, call our “Lite Team.”

[additional notes]

This advertisement emphasizes the importance of low-fat foods to consumers, which is customary to the early 90s. Low-fat mimetics affect the quality, taste, and texture of the foods, which can affect consumer experience. Therefore, Pfizer makes it a point to mention that their Veri-Lo system is effective in keeping the food quality consistent. Veri-Lo is presented as a beneficial alternative for other fat mimetics. 

(Serena Goeriz)