Genarom believes a flavor company should be completely natural with its customers

[alt text] The text of this advertisement takes up the whole page, with a small area of meats and seafood images. It emphasizes how natural it is and specifically mentions preservatives it avoids.

[transcription] Genarom has always believed the best flavorings are the natural ones. That’s why our flavors are made from fresh meat, poultry and seafood without MSG, HVP or added salt and preservatives. Just authentic concentrates that bring our the best in your products for optimum taste, stability and purity. Working with us can also be naturally satisfying. It’s how we provide responsive service and consistent product quality with the formulations and on-time delivery that you need.

[additional notes] The advertisement reflects a broader trend in the food industry toward responding to consumer concerns about artificial additives and highly processed ingredients. It also promotes "fresh" ingredients and authentic flavors while emphasizing consistency, stability, formulation expertise, and reliable delivery. Georgia Salcau