Guar Gum

[alt text] A minimalist advertisement with an orange-red gradient background prominently displays the words "Guar Gum" in large white letters.

[transcripton] From Celanese. The stable source. Celanese, the world’s largest processor of guar gum, provides its customers assured product performance through quality control, microbiological testing and applications technology. All of Celanese’s guar products are domesticallt-produced, and total control from raw materials supply to processing and blending, assures they meet the high standards of the food and dairy industries.

[additional notes] There are no images of guar plants, farms, food products, or industrial applications. Instead, the product is presented through the language of manufacturing and quality control. Georgia Salcau