The extra dimension in product acceptance for the '80's

[transcription] Today most products must bear ingredient labels and more people are opting for natural ingredients in products of their choice. It reflects their new natural lifestyle… more aware… more discerning… more demanding. They remember the products they like and trust. And you must be able to trust that your natural ingredients are just that: natural, with nothing artificial added. Since 1869, the A.M. Todd Company has been producing and handling pure essential oils… for confections, for beverages, for pharmaceuticals, for cosmetics and toiletries. Take a closer look at the advantages of Todd essential oils in your formulations… peppermint oilts, spearmint oils, lime oil distilled, lemon oil, citrus specialties. We will send you technical data and complete assay information on the oils of your choice. Write or phone…

[additional notes] It seems to be using the innocence of children to represent the innocence of the public that doesn’t know what exactly to look for in their labels. It also gives a lot of examples where the oils are used to make it easier for the public to know what to look for. Georgia Salcau

[alt text] It is an image of a mother in yellow and a child looking straight at the viewer. The comments about looking for more natural ingredients appeals to the audience and what they want.