The khartoum connection
[alt text] A black-and-white advertisement for TIC Gums features a photograph of company president seated in a large chair. The advertisement emphasizes international connections, technical assistance, and access to gums including gum arabic, guar, karaya, tragacanth, carrageenans, and others.
[transcription] That's what we call our president, Ash Amond, around our place. Because, more often than not, he's off some place like Khartoum in the Sudan, India or Iran, Korea, Japan, Morocco or Pakistan making all the right connections to make sure we get the world's best quality natural, water-soluble gums for you at TIC.
As far as we know, we're the only gum company in the world that goes to such lengths for its customers. But it's worth it in our opinion. Because our worldwide network and connections gives us the ability to deliver when things get tight and a lot of other people can't. And makes us the only single source around for all the world's great gums.
Guar. Karaya. Arabic. Tamarind. Agar. Locust Bean. Tragacanth. Ghatti. Carrageenans. Colloids. You name 'em, we can supply 'em. And, what's just as important, we can stand behind them. Because we know where they came from and who they came from because they come from us. So if you want to be sure you're getting the best food gums money can buy, come to us for everything you need. You'll get the benefit of more than 67 years of experience in importing and working with natural, water-soluble gums. And the assistance of a technical staff that will work one-on-one with you to see that you get the right gums for the right systems, every time. But, most important of all, you'll get the assurance of knowing you're working with the largest, exclusive supplier of natural, water-soluble gums in the United States, today. With all the connections it takes to get the best ones for you.
[additional notes] The ad illustrates how access to natural ingredients depended not only on chemistry or processing technology but also on global commodity networks. he company president is portrayed as a globe-trotting businessman whose travels to Sudan, India, etc. Georgia Salcau
- Ad Title
- The khartoum connection
- Creator
- TIC Gums
- Date
- October 1980
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 34
- Issue
- 10
- Page(s)
- 1

