The trouble with a fragrance or flavor that comes from a lemon is the lemon

[alt text] A vintage color advertisement features numerous whole lemons scattered across a white background. Most of the lemons show natural blemishes, discoloration, bruising, and variations in shape and size.

[transcription] It's not that natural lemon oil isn't good. It's just that our synthesized lemon oil is produced under conditions which avoid the problems of availability, variable composition, and occasional impurities. Our lemon oils contain only those constituents which are found in Mother Nature's very best. So lemon oil from Gildden Organics Terpene Products Group is always consistent with flavor and fragrance characteristics which will not vary from batch to batch . . . season to season. We always have a constant, high quality supply which is available at a stable price you can afford.

And the same goes for our Synthesized Essential Oils of lime, bergamot, peppermint, nutmeg, spearmint, cinnamon, and tomato. If you'd like some samples that won't go sour on you, write:

[additional notes] The headline uses a paradoxical marketing hook, that the problem with lemon-derived ingredients is not the ingredient itself, but the variability of the agricultural source material. The image is intentionally filled with imperfect fruit to make natural variation appear undesirable. Georgia Salcau