IT'S PURE

Alt Text：

This is an advertisement for Alberger Natural Flake Salt. In the image it showed a big red jelly dessert with cream and mint, as well as a slice of cheese, the peanut butter on biscuit and a small image of salt crystals. On the top bold headline is “IT’S PURE”. The advertisement emphasized that 99.95% purity protects flavor, stability, color, and makes the preservation of food stand for a longer time.

Text Transcription:

NATURAL FLAKE SALT ADVANTAGE #4

IT’S PURE

At 99.95% purity, Alberger Natural Flake Salt extends product shelf life.

99.95% purity protects flavor, stability and color.

Yes. Alberger® Natural Flake salts dissolve 9 times faster, blend 100% better, stick to snacks with visible tenacity. But our incredible purity is most important of all. It’s your assurance of perfect flavor, reliable color and maximum shelf-life without preservatives in everything you make. Try it free! Call (717) 587-5131, ext. 240.

AKZO SALT INC.
Clarks Summit, PA 18411 • (717) 587-5131
FAX (717) 586-6278

SEE US AT SNAXPO ’90
BOOTH 1106

For information circle 142

Observation:

This ad sets salt as a high technical ingredient and not just a basic material for seasoning. IT’S PURE connected purity with better flavor, colors, stability, and longer time of preservation. The food image demonstrated how the salt can have a wide range of apply, including dessert, cheese, jams and snacks. The advertisement also emphasized that the salt can make foods to preserve longer without food additives. Making this technique more natural and acceptable.

Tom Liu