“Get rich ‘home-made taste’”

Alt Text: 

A black and white advertisement on Huron MSG. On the top of the image there was a dining table and it had a glass plate having meat or gravy food. Surrounded by other tablewares. The title says, “Get rich ‘home-made taste’.” The advertisement is promoting that Huron MSG can promote the flavor of canned gravy or meat and to make the taste more homemade.

Text Transcription:

Get rich “home-made taste”

. . . in your brand of canned gravies or meats — then watch sales soar! It’s easy, with natural, wholesome Huron MSG. Write Huron’s Technical Service about your particular flavor problem. The Huron Milling Co., 9 Park Place, New York

City 7.

HURON MSG

PURE MONOSODIUM GLUTAMATE 99+%

Made by the pioneers in protein derivatives

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Observation:
The ad used the concept of “home flavor” to make processed canned food seem to be normal, natural. The food appealed to be homemade meals while the target audience is actually the food companies. The message is that the Huron MSG can help meat related food with a better taste and create a home-meal feeling. Overall, the advertisement made MSG a simple solution to make industrial food products more like “homemade”.

Tom Liu