Takes the WAVER OUT of spice flavor...

Alt Text:
A 1954 Griffith Laboratories advertisement for “SOLUBLIZED SEASONINGS.” The ad uses the title of “Takes the WAVER OUT of spice flavor...” with red waves. A big black and white picture showing the industrial machines and the smaller red based picture is showing packaged soup and baked beans. The ad illustrated Griffith seasoning as products that are scientifically controlled and lab tested. That the product is helpful to make sure the food tastes stable.

Text Transcription:

Takes the WAVER
OUT of spice flavor...

Laboratory Control Assures
Predictable Flavor Quality in

SOLUBLIZED
SEASONINGS

Now, you can improve the taste of your products with the smooth, mellow blend of controlled spice flavors in SOLUBLIZED SEASONINGS. Griffith chemists maintain a new high standard of potency, purity and uniformity in each extractive—by an exclusive extraction process* developed by Griffith research.

With each spice extractive always of uniform quality, blending is a laboratory science that assures flavor control for users of SOLUBLIZED SEASONINGS. That’s a big sales advantage.

*Patented and
Patents Pending

VEGETABLE
SOUP

Baked
Beans

Noodle
Soup

The
GRIFFITH
LABORATORIES, Inc.

In Canada—The Griffith Laboratories, Ltd.

Another triumph of Griffith research—devoted solely to pioneering better food processing

CHICAGO 9, 1415 W. 37th St. • NEWARK 5, 37 Empire St. • LOS ANGELES 58, 4900 Gifford Ave. • TORONTO 2, 115 George St.

29

Observation:

The advertisement used science and lab controls to make additives to be modern and reliable. The Phrase “Takes the WAVER OUT” suggested that the spice flavor might be unstable and Griffith's product can eliminate this uncertainty. The factory picture made the product look more professional and trustworthy and that it can be used in massive production. Overall the ad illustrated processed food as a way to stabilize flavor and improve the quality of food products.

Tom Liu