If you need conveyor belts like these, USS CYCLONE has'em in stock. In 10 warehouses around the country.

Alt Text:

A USS Cyclone Conveyor Belts advertisement depicted a man standing in between large rolls of metal conveyor belts. The headline says that USS CYCLONE has stored these types of metal conveyor belts in 10 warehouses across the United States of America. The advertisement promoted fast delivery, sufficient storage and that there are sales engineers who can help manufacturers select the correct type of conveyor belt and mesh.

Text Transcription:

If you need conveyor belts like these, USS CYCLONE has’em in stock. In 10 warehouses around the country.

USS CYCLONE offers faster delivery of metal conveyor belts than anybody else in the business.

In fact, you’ll find the three types shown—standard-weight or heavy-duty flat-wire and FLEX-GRID Brand — in open stock at all ten USS CYCLONE warehouses: Atlanta (404·457-6336); Braintree, Mass. (617·848-0375); Chicago (312·646-2500); Cleveland (216·523-3650); Fort Worth (817·335-4371); Houston (713·523-1613); Los Angeles (213·245-2635); Newark, N.J. (201·248-2600); San Leandro, Calif. (415·352-2300); Tulsa (918·582-2227).

We also have more conveyor-belt sales engineers than anybody else. They’ll help you select the right belt and mesh. Make sure you choose the right alloy. And advise you on break-in.

To meet one, phone our nearest sales office or warehouse. Or write United States Steel, Box 86, Dept.7465, Pittsburgh, Pa. 15230.

USS, CYCLONE and FLEX-GRID are registered trademarks.

USS

Cyclone Conveyor Belts

FOOD ENGINEERING, November 1972

Circle 144 on Inquiry Card

91

Observation:

The advertisement is focusing on industrial equipment rather than food ingredients. It’s presenting conveyor belts as a crucial tool for effective food processing. The main selling point is on fast delivery, national storage and professional technical support. The picture of a man surrounded by metal belts  makes the company look experienced, with a massive scale and trustworthy. This shows that the food production is not only relying on additives but also professional equipment.

Tom Liu