WE CATER...to your powdered ingredient needs

[alt-text]

At the forefront of the ad is a man in a brown uniform, apron, and hat holding a large barrel labeled “MOLASSES”. Behind him stands a slightly obscured man holding a barrel labeled “HONEY”. 

[Transcription]

WE CATER…to your powdered ingredient needs.

We take viscous, difficult to handle ingredients and make them into a pourable uniform powder. 

Our inventory always carries: 

FC Powdered Honey, dried from the finest pure Yucatan honey. 

FC Powdered Molasses and Molasses Blends, processed by advanced techniques to prevent the serious caking problem. 

FC Powdered Caramel Colors, dried to avoid lumping, practically non-hygroscopic. Whatever your “game”, we have the right aim. We’ll create ingredients to your powder specifications and delivery needs. Don’t food around. Why not be sure. 

Contact us for details. 

Food Concentrates Inc. 

P.O. Box 1014-A. Rahway, N.J. 07065

Phone (201) 634-2161

2367 W. Logan Blvd., Chicago, IL 60647

Phone 1-312-235-6400

Subsidiary of Sethness

Products Company 

For Round-The-Clock ordering use our telex numbers: Avenel, N.J. 844452-Chicago 254081

[additional notes]

One positive attribute that the advertisement points out is that the products are non-hygroscopic, which means they do not absorb and retain moisture from the surrounding environment. The article highlights that these products are conveninent, manufacturers no longer have to work with well-known sticky and demanding products. Instead, the ad highlights that the company produces pourable and easy to work with products that are customizable to the needs of the consumer.