You can drown this poor fish in MSG. Or use Ribotide, save money and invigorate flavor.

[alt-text]

In the center of the ad there is a large fish laying on its side. Behind the fish are a variety of items such as carrots, tomatoes, as well as onions and an uncooked chicken. 

[Transcription]

You can drown this poor fish in MSG. Or use Ribotide, save money and invigorate flavor.

Ribotide takes to flavor like a fish to water. With significant reduction in cost at the same time. And not just the rish: dressings, sauces, snacks, soups, gravies, meats- almost any processed food. 

The flavor improvement and reduction in cost, both, by replacing even five per cent of MSG with Ribotide, are substantial. In practical terms, a 95:5 mixture of MSG and Ribotide (disodium guanylate and disodium inosinate) will replace five to ten times the amount of MSG and save up to half its cost. 

Ribotide is a fresh approach to flavor enhancement. And economics. Call or write today for samples and technical assistance. 

Ask for free Ribotide savings calculator. Instantly compute cost benefits. 

RIBOTIDE

Takeda-Fallek Sales, Inc. 

400 Park Avenue

New York, N.Y. 10022

(212) 421 - 6950

[additional notes]

MSG refers to Monosodium Glutamate is a sodium salt of glutamic acid which is used as a flavor enhancer. Ribotide is a flavor enhancer used in the food industry and is a crystallized mixture of disodium inosinate and disodium guanylate. The advertisement positions Ribotide as a replacement for MSG, and like most other ads, highlights common benefits such as low cost and flavor improvement.