Another saccharin from Sherwin-Williams

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The ad depicts five glasses of different sodas (including a cola, orange soda, red soda, purple soda, and a clear soda) of varying sizes of glasses. 

[Transcription]

Another saccharin from Sherwin-Williams

Now, calcium saccharin is available from Sherwin-Williams. 

This is just one of the many new product commitments from Sherwin-Williams. We are continuously reinvesting our capital to develop new and innovative forms of saccharin to meet your needs. 

Our calcium saccharin is made right and made right here in America. We can meet your needs on time. Everytime. We’re USA. 

The Sherwin-Williams Company, Cleveland, Ohio 44101. 

[additional notes]

The overarching theme of this advertisement is that it ties American national pride into the message. It appeals to national identity and convinces the manufacturer to buy from an American sourced brand. This ad is an example of one that appeals more to emotions than providing information on the product and its uses.