Ucracide Invasion
[alt text]
A woman and a man embracing with a foggy city landscape. Abover are clouds lith lgiht beams projecting down in waht looks like an alien invasion.
[transcription]
# HOW UCARCIDE SAVED THE EARTH FROM ALIEN MICROBES AND PRESERVED OUR WAY OF LIFE.
When NASA first sent men to the moon on Apollo 11 they weren't only concerned with bringing them back, they were also concerned with what our astronauts might bring back with them-or "Back Contamination" as NASA calls it. Alien microbial contaminants that could seriously threaten the earth's ecosystem.
That's why NASA chose UCARCIDE Antimicrobials from Union Carbide to decon- taminate every step our astronauts took-from the moment they set foot on the aircraft carrier USS Hornet-till they were safely quarantined.
But our story doesn't stop at NASA. Because of its functionality over a broad pH and temperature range, low odor and toxicity, UCARCIDE has become a uni-versally recognized preservative for consumer and industrial CARCIDE is a Red Trademark of Union Carbide Corporation products. It's also easy to handle, highly soluble in water, and can be deactivated. In fact, UCARCIDE Antimicrobials have been proven more effective than most other proprietary preserva-tives currently used. And the best part is, UCARCIDE Antimicro-bials are very economical-so you don't have to be NASA to use them.
For more information and for free samples of UCARCIDE contact your Union Carbide Sales Representative. Or write to us at Dept. M1552, Danbury, CT 06817. UCARCIDE 225 and 250 Antimicrobials. They not only saved the earth from alien microbes; they're also preserving our way of life.
[additional information]
Using NASA brings credibility. The ad uses the alien invasion motif to market protection and safety.
The ad also using gender roles as the woman is being protected from the alien invasion by the man in the illustration.
(Francesca Carmaz)
- Ad Title
- Ucracide Invasion
- Creator
- Union Carbide
- Date
- June 1983
- Type
- trade ad
- Periodical
- Drug & Cosmetic Industry
- Volume
- 132
- Issue
- 6
- Page(s)
- 54-55

