The Chemistry is Right

[alt text]

A woman with blonde hair and manicured nails hugs and rests her head on a man’s back. Both are unclothed. 

[transcription]

# The chemistry is right.

Theirs, yours and ours. The formulation of special creams and lotions does require very special skills.

Yours? They’re recognized through product sales successes. Ours? Behind the scenes, with a family of BENTONE® GEL rheological additives that are recogonized for providing a creamu, emolliant feel. Outstanding heat stability. Excellent suspension properties. Aesthetics.

Whatever your line, we have a complete line of gellants and thxotropes. All with the quality you would expect from the compant with over 100 years’ experience in helping people solve formulation problems. 

For more information, please talk with your NL representative. 

[additional notes]

It stands out to me that despite the ad’s text referring to two individuals, the ad centers the woman, only showing her face. The emphasis on “their chemistry” contrasts with the visual composition, where only the woman is fully visible and centered, positioning her as the key element used to sell the product.

(Francesca Carmaz)