Little Boy Blue
[alt text]
Illustration of a farm boy laying against a haystack alongside farmhouses, field, cows, and sheep.
[transcription]
# Little Boy Blue come blow your horn:
Cargill's in the corn syrups, corn starches, soy proteins and vegetable oil business!
Once upon a time (over a century ago), Cargill got involved in basic food ingredients. Today, we're still involved. Only much more so now we provide all of the following products to food manufacturers who want consistent quality, competitive prices and on-time delivery: corn syrups and starches/ soy flour and grits; textured protein products / edible vegetable oils including deodorized 76° coconut oil, soybean salad oil and food-grade lecithin. And our customers are living happily ever after!
# Cargill looks for better ways.
[additional text]
The ad uses a fairytale like illustration of a farm to market tradition and reputability.
(Francesca Carmaz)
- Ad Title
- Little Boy Blue
- Creator
- Cargill
- Date
- November 1971
- Type
- trade ad
- Periodical
- Food Engineering
- Volume
- 43
- Issue
- 11
- Page(s)
- 30-31

