FT1984v38i4p58_BushBoakeAllen_Flavors_EmmaJacquay

This ad features the image of a flower assorment created entirely of different foods from potato chips to sliced meat to candy corn or jelly beans for petals with lettuce leaves as filler. Stuffed olives and gummy worms are used as the flowers centers and the entire arangment sits in a basket crafted entirely of biscuits. There are a lot of vibrant colors in this ad and it immediately catches the viewers attention by taking something recognizable and recreating it out of something unexpected. 

[Transcription]

Title: Add “A New Dimension” To Your Products with Bush Boake Allen Flavors. 

Body: Food products undergo a wide spectrum of process requirments-extrusion, prolonged high temperatures, extreme cold and many more. At Bush Boake Allen, creative formulation of a flavor goes hand in hand with practical knowledge of how to insure that it works for your product. 

           Creative flavorists…the most-up-to-fate food technology and applications laboratories…practical technical service and the ability to implement all-worldwide!

           Important reasons why more and more food processors are looking to BBA for new dimension in flavor. 

Captured by: Emma Jacquay 

This ad caught my attention because of its vibrancy and its unexpected nature. I was drawn in by the details on the floral arangement and attempting to figure our which foods were used to create the florals, as well as the randomness of the foods used when the arrangment is looked at as a whole (from meat to potato chips to candy and cookies). I thought this arangment however accurately matched the content of the ad itself in that BBA wanted to advertise the creativity and innovation behind its products. The use of this food sculpture does exactly that. I thought it was interesting to that the advertisment mentioned some of the processes that food will undergo as it is being processes. This to me demonstrated very clearly that this advertisement was not for the general public as I do not think the public would be interested in many products if they were aware of the extensive processing that food undergoes before it reaches the shelf.