FT1984v38i4p51_Florasynth_flavors_EmmaJacquay

This ad features a black background witha white floor covered with white rabbits. In the center there is one rabbit poking out of a top hat with white gloves hanging off the side and a magic wand on the floor in front. 

[Transcription]

Title: We make flavors that make the flavors.

Caputured by: Emma Jacquay

This ad was short and sweet. It got straight to the point and demonstrated that Florasynth’s goal was to communicate to producers that they are a company capable of producing flavors that are lasting and define consumer preferences and expectations. The imagery of the bunnies and the theme of magic also help build the theme of Florasynth being a magician themselves and that there is an element of “magic” in the process of creating such flavors which helps redirect ones mind (and potentially conscious) away from these flavors being synthetic substitutes.