Novelose Functional Fiber

In this advertisement, the first half of the page contains three separate nutrition fact charts: one for cereal, one for cheeto puffs, and one for pasta. Dietary fiber is highlighted for all three with each being at 5.0 g or 20%. The ad is selling a healthy product that is rich in fiber and does not contain more than 1% of fat. Eating quality, crispness, and expansion are all benefits of this product compared to traditional fiber sources that have gritty and low quality textures.

NOVELOSE  funtional fiber. A new tool for creating fiber-rich foods.

The RTE cereal, cheese curls and pasta shown above represent a fiber breakthrough. The foods are “good” or “high” fiber sources, plus they have excellent crispness, expansion and/or firm texture. That’s because they’re made with NOVELOSE functional fiber – the first commercially developed concentrated sources of resistant starch. Approximately 30% of NOVELOSE analyzes as dietary fiber by the AOAC approved method, and it contains less than 1% fat compatible with health labeling. 

Unlike traditionald fiber sources which can impart a gritty texture and strong cereal-like flavor, NOVELOSE improves eating quality, enhances crispness and increases expansion. Small particle size and partially soluable, non-hydrating profile contribute to improved processing. It even has been shown to reduce oil pickup. 

For complete technical data, contact National Starch and Chemical Company, 10 Finderne Avenue, Bridgewater, NJ 08807. Tel: 800-743-6343, Fax: 908-685-5355