Every Woman Wants to Marry Rich

[alt text]

Right side of the ad is text. Left side of the ad is an image of a woman and man in weddding attire, embracing. 

[transcription]

# EVERY WOMAN WANTS TO MARRY RICH.

She loves being groomed by beauty aids with the feel and froth of rich. Because she knows rich means better performance.

If this is the woman you want to woo, get acquainted with UCARE Polymers JR and LR cationic resins. They'll give you creamier, superior condi-tioning shampoos for bleached and hard to manage hair. Sooth-ing, smoothing hand and body lotions that leave the skin softer. And they're delivered as 100% active compositions, so just a little goes a long way.

And you should know POLYOX Polymers to get lux- uriant lather and soothing feel in soaps, shampoos and shav- ing creams. And CELLOSIZE cellulosics that give lush thick- ness to personal care products.

Want to get rich quick? These water soluble polymers might be just what your products need. And if you're planning something new, let our unmatched research facilities enrich your stocks.

For information, samples or technical advice, contact your nearby Union Carbide Sales Representative. Or write M1552, Old Ridgebury Road, Danbury, CT 06817.

With us at your side, you could live happily ever after.

[additional notes]

The ad suggests that manufacturers should use their product to target wealthy women who are willing to spend, implying that appealing to these consumers will, in turn, generate profit while also reinforcing the stereotype of women as gold diggers.

(Francesca Carmaz)