This ad features a very colorful prism refracting all of the colors on the visible light spectrum. Over each color the ad includes a different product produced by NZMP. I though this was an interesting and colorful spin on the word “spectrum” which the ad also touches on.
[Transcription]
Title: THE SOURCE!
Subtitle: NZMP…THE NUMBER ONE SUPPLIER OF CONCENTRATED MILK PROTEINS, WITH THE WIDEST PRODUCT RANGE.
Body: Let NZMP, the leader in protein applications, recommend the best ingredients for your needs; nutrition, texturing, emulsifying, binding, gelling, whipping and buffering. We will help you create that delicate balance…highest nutritional content with optimal functionality.
Our Market Specialists, backed by over 170 research scientists in the U.S. and New Zealand, are expereinced in the individual application areas such as: desserts, beverages, baked goods, meat products, dairy analogs, sauces, dips and confections.
We specialize in solutions for your success.
Subtitle: THE SPECTRUM OF ALTERNATIVES
[Atop each color of the spectrum]:
[Red]: TMP Total Milk Proteins
[Orange]: ALATAL Lactalbumins
[Yellow]: ALACEN Whey Protein Concentrates
[Light Green]: ALATATE Co-Precipitates
[Green]: ALAVEGE Dairy Vegetable Proteins
[Blue]: ALACID Acid Caseins
[Indigo]: ALANATE Caseinates
[Violet]: ALABEN Dairy Blends
[Pink]: ALAREN REnnet Caseins
Captured by: Emma Jacquay
I thought this ad was interesting because of its use of the visible light spectrum to highlight the spectrum of products NZMP produces. This is also reflected in the content of their ad which lists the areas in which NZMP has specialists. These areas seemingly covered every inch of the food market from meat products to desserts to sauces, and of course dairy products, just like the visisble light spectrum encompases all wavelengths of visible light. I thought this ad was also interesting in that it also higlighlighted the ways in which thier products could benefit a product from its nutrition to texture and more. I had never really heard of milk proteins before coming across this ad but it seems like definetly something of intrest given its applications across various sectors of the food industry and the ways in which it can be uses.
