an archive of all images for the research project on food technology advertisements
Scotchpak Hotdog Film
[transcription]
# Cook ‘em like you see ‘em. Mass feeding is a whole new ball game.
Hot dogs in buns. Hero sandwiches. Pizza rolls. Even fancy entrees like chicken Kiev. Put almost any convenience food product in heat-sealable Scotchpak Oven Film and you put it into a whole new ball game.
Food wrapped in Scotchpak heats right inside the package that comes from the freezer. So it cuts labor requirements, simplifies hurry-up feeding of one hungry man at a small bar. Or thousands of hungry men at a ball park.
And becaue Scotchpak retains heat, food warms up about 25% faster. Stays hot longer. Retains more natural moisture and aroma. So it actually seems to taste better.
At your processing plant, you can run Scotchpak on automatic overwrap equipment at the usual high speeds. The customer can heat it in either a conventional or microwave oven.
If more food convenience sounds like more food sales, you ought to see what you can cook up with this new Scotchpak Heat-Seleable Oven Film.
### Together we could put some great ideas on the table.
## Scotpak Oven Film 3M Company
[alt text]
Hot dog in a plastic packaging that has printing text of “BURGHER” and “HOT DOG.” A hand is reaching out to hand it to the viewer, and it comes from a metal tray where other similarly plastic-wrapped hotdogs wait.
[additional notes]
This advertisement is another that comes from Scotchpak Oven Film. This time, it’s selling the usage of their film to package and cook hot dogs. It raises the common concerns of packaging as a processing agent, as well as showcases how the idea of what food can be has changed since the advent of industralization and processing. Food becomes something of convenience and is co-marketed with other events that flourish at this time. Here, the advertisement uses the baseball game and convenient feeding of a crowd to market the use of their product. This advertisement also reflects the culture zeitgeist: baseball, the American Dream, leisure time, crowds, and sporting events.
